Southern Cross Media (SXL)

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Southern Cross Media (SXL): Signals

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TECHNICAL ANALYSIS SUMMARY

Southern Cross Media (SXL.AX)


Indicator:

EXPONENTIAL MOVING AVERAGE


Last Signal:

BEARISH


Trading: SELL @ $1.02
Signal Strength: STRONG
Recommendation:

Indicator can be used in isolation or in additional to another technical indicator to confirmation for trading entry. This indicator has the ability to highlight trends across numerous timeframes. This indicator has the ability to smooth historical results to illustrate trend initiation and status. Although this is a simple trend following indicator & can provide good results when coupled with the right indicator. Note, this indicator does not work well in ranging markets producing unwanted whipsaws and false signals.


Southern Cross Media (ASX:SXL) currently has a confirmed downtrend. Recent trading has caused the EMA 15 day average to move below the closing price confirming the short term trend following indicator. Currently, the return on EMA15 is -4.2%.



An exponential moving average (EMA) is a type of moving average that is similar to a simple moving average except that more weight is given to the latest data. It’s also known as the exponentially weighted moving average. This type of moving average reacts faster to recent price changes than a simple moving average.

Calculation: Exponential Moving Average:
1) Initial SMA: n period sum / n;
2) Multiplier: (2 / (Time periods + 1));
3) EMA: {Close – EMA (previous day)} x multiplier + EMA (previous day).


PROFILE: Southern Cross Media (SXL.AX)


Stock Exchange: ASX
Company: Southern Cross Media
Ticker Codes: | SXL.AX | ASX:SXL |

About Southern Cross Media (ASX:SXL):

Southern Cross Media Group Limited engages in the creation and broadcasting of content on free to air commercial radio, TV, and online media platforms in Australia. The company owns 140 radio stations across 68 markets; and owns 19 regional free to air television licenses that cover 30 regional sub markets. It provides online advertising and integration through approximately 85 Websites; and develops microsites, mobile apps, online videos, and social media campaigns for clients. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited is based in South Melbourne, Australia.

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Exponential Moving Average

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